Random Edit

Monday, April 27, 2009

Even More Advertorial Horn Tooting, Disney-Style

Filed under: Copywriting — Lori @ 3:11 pm

earthWell, I’m apparently so awesome that Metro asked me last week to write three articles for a full two-page centre spread to celebrate Earth Day—or, more specifically, earth (Disneynature’s new nature-themed documentary).

Click here to enjoy my three articles in all of their unabridged glory!

Monday, March 23, 2009

Warning: Explicit Vocabulary Action

Filed under: Copywriting — Lori @ 3:26 pm

This classic combines two of my favourite things: learning to write effectively for your audience and Coronet Instructional Films.  Enjoy!

Oh, and don’t forget to include a word you’ve learned today in the comments.  Be sure to use it in a sentence… as long as it’s not too explicit!

Monday, March 2, 2009

More Advertorial Horn Tooting: Best New Product Awards

Filed under: Copywriting — Lori @ 2:19 pm

bpnaI was published in Metro last week—under my first newspaper byline! (I’ve been published before but, previously, without credit.)

Click here to read it.

If you can read French, you can read the translation here. It’s actually pretty faithful to the original.

Monday, February 16, 2009

The Great SEO Overhaul: The Domain Change

Filed under: Site Optimization — Lori @ 3:24 pm

msnYes, kids, it’s official: loridance.com is now torontocopywriter.com. (more…)

Monday, February 2, 2009

The Great SEO Overhaul: The Beginning

Filed under: Site Optimization — Lori @ 1:19 pm

google2

I’ve been using my mad optimization skills to drive business to the sites of my clients — why shouldn’t I avail myself of the benefits of said mad skills? (more…)

Monday, October 20, 2008

Advertorial Horn Tooting: Urban Brick

Filed under: Copywriting — Lori @ 2:57 pm

urbanbrickAfter my successful series of articles for Metro designed to lure potential advertisers to their free daily publication, I was approached again to write a full-page advertorial for one of their clients.

Click here and enjoy!

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